Your products and services are shown at trade shows, and individuals who attend are interested in what you have to offer. According to research, 92 percent of people visit trade shows to learn about new products and services. Exhibitors are surrounded by eager clients, yet persuading them to come to your booth can be difficult.
Potential consumers saunter about, keeping a safe distance from the booths. How do you bridge the gap? How can you persuade trade show guests to approach you and strike up a discussion right away?
The solution may be found in the trade show booth design. The perfect design is educational, welcoming, and fascinating, which is what draws visitors to your booth.
Here are 6 trade show Display Design ideas to make your next trade show a success:
Get rid of the table
Many exhibitors bring a banner and a table that spans the entire room. The table is OK, but exhibitors may do better. It’s time to get rid of the long table. The table acts as a barrier, making the exhibitors appear distant.
Instead, think of more unique furniture. Comfortable seats, a few high-top tables, and a tiny platform are all options.
Use your creativity when it comes to storage
It is critical to have adequate storage in order to attract customers. How? Customers will not visit a congested booth, therefore it’s critical to keep “junk” out of sight.
Storage may be an issue now that we’ve advised eliminating your full-length table.
Totes of supplies and freebies are often hidden beneath the table by several exhibitors. What storage option do you have if you don’t have it?
Shelves on smaller tables or countertops are ideal for keeping items tidy and hidden. You may also have a display created to your specifications, including shelving and drawers.
Design signage that clearly conveys your purpose
Every exhibitor needs signs, but it should provide more information than just the company name and logo. Your signage should answer one extremely essential question for potential customers: “What’s in it for me?” in order to draw them to your booth.
Here’s a nice rule of thumb to remember: From 15 feet away, attendees should be able to tell what your firm does in five seconds. That is no easy task. You must develop a clear, concise message that describes what your product is about.
After the messaging is complete, you must concentrate on the size of the sign. Signage should be big, visible from a distance of at least six feet, and have eye-catching images.
Make stunning visuals
People are captivated by a booth’s aesthetics, which is one of the main reasons they stop there. The value of images cannot be overstated.
The corporate logo, messaging, and dynamic images should all be included in the visuals. It might be tough to locate high-quality images. Because the size and resolution of the photos are too small, using mobile phone images or downloading web images will not function.
With a tidy display, use in-booth media.
It is a technologically advanced world. Attendees expect supporting media to be available at booths. To put it another way, there should be flat-screen TVs showing product demos, tablet stations allowing visitors to engage with your products, and QR codes allowing them to discover more about your brand.
Of course, technology may be inconvenient. The last thing you want is a tangled octopus of wires and cords dangling from your flat-screen TV. Consider placing particular signs around media to give it a clean, professional appearance.
Buy displays meant for trade shows
Customers can detect whether you have DIY trade show displays since competition is intense at trade shows. Expert assistance is the greatest method to create an informative, welcoming, and fascinating booth design.
Marketing and wide format printing companies can assist you in designing your booth, conveying your message, creating flawless graphics, and creating appealing marketing materials.
Trade shows have a lot of promise for generating leads, but in order to gain face time with potential consumers, you need to design a booth that makes people want to come in. It won’t be enough to have a paper banner fastened to a curtain and a table full of pamphlets.
Trade show exhibitors must build a booth that attracts guests’ attention in order to stand out. A booth must have an enticing setup as well as excellent, to-the-point graphics to accomplish this.